Title Content Writer
Job Information

Job Description
– Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material
– Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor
– Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy
– Present drafts and ideas to clients
– Write to customers in their terms and on their level so that the advertiser’s sales message is more readily received
– Invent names for products and write the slogans that appear on packaging, brochures and other promotional material
– Develop advertising campaigns for a wide range of clients, working with an advertising agency’s creative director and art director to determine the best way to present advertising information
– Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services
– Vary language and tone of messages based on product and medium
– Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy

Required skills:
– Talking to others to convey information effectively
– Monitoring/assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action
– Generating or adapting equipment and technology to serve user needs
– Managing one’s own time and the time of others
– Understanding the implications of new information for both current and future problem-solving and decision-making
– Writing computer programs for various purposes
– Actively looking for ways to help people
– Communicating effectively in writing as appropriate for the needs of the audience
– Adjusting actions in relation to others’ actions
– Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes
– Motivating, developing, and directing people as they work, identifying the best people for the job

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